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Search Engine Optimization (SEO) is not a new field of interest. You’ve probably heard about it in some form or another, probably while looking for ways to improve your site’s ranking and direct more traffic to your site or blog.

And, if you’ve tried to delve into SEO on your own, you’ve probably come away even more confused than you were to start with. SEO is a complex topic, and one of the best ways to learn about it is to take advantage of all the resources available on the Internet, including free ebooks.

Here’s a collection of 20 free ebooks that cover most of what you need to know about SEO. Whether you’re a complete novice or an expert looking for some reading material to help you stay on your toes, there’s probably something for everyone here.

Recommended Reading: 20 Free SEO Tools Every Blogger Should Know

17 SEO Myths You Should Leave Behind In 2014

By Rebecca Churt

SEO is a constantly shifting landscape, and information that might have been useful just a year or two might just be completely useless now. This ebook makes sure that you don’t fall into the trap of implementing outdated SEO strategies by highlighting and debunking 17 SEO myths that you should avoid in 2014.

Available in: Email download

SEO: The Past, Present, and Future

By Rebecca Churt

This ebook is a quick run-through of the history and development of SEO, including some handy tips for the future. The ebook also comes with a Keyword Development Worksheet which will help you develop and come up with suitable keywords for your business or website.

Available in: Email download

SEO Now. 2014

By Linkdex

This is an exhaustive look into the current state of the SEO landscape. The nearly 350 pages are packed with conversations with leading industry and SEO experts, featuring names such as Dennis Goedegebuure of Airbnb, Warren Lee of Adobe and Dixon Jones of MajesticSEO.

Available in: Email download

How to Create Compelling Content that Ranks Well in Search Engines

By Brian Clark

This ebook guides you through how to write content that will not only encourage people to share and link it, but will also help boost your SEO at the same time. The ebook goes from how search works all the way to why writing for people will help SEO, and everything in between.

Available in: Email download

Hobo Beginners Guide To SEO 2013

By Shaun Anderson

This ebook might not be the most up-to-date resource, but the information within is still worth a read if you’re just getting started with SEO. The ebook discusses topics such as title tag best practice, keyword density, internal links and unnatural links.

Available in: Email download

The SEO Survival Guide

By Weidert Group

The intention of this ebook is to help you figure out how to identify the right steps you need to take in order to draft an SEO strategy that suits your website. It discusses search engines, content creation and social media and public relations strategy.

Available in: Email download

Is SEO Going To Be Different In 2014?

By Tone Agency

This short and sweet ebook is a great introduction to how SEO in 2014 differs from past years. It discusses Google’s algorithm changes as well as some ways to move on from old practices and adapt to the new SEO landscape.

Available in: Email download

Understanding SEO Techniques

By Tone Agency

This ebook is a great and comprehensive guide to the fundamentals of SEO techniques. The ebook discusses a variety of interesting topics, including keyword targeting, social media integration and content creation.

Available in: Email download

8 Actionable On-Site Optimization Techniques To Boost Your SEO

By Sean Patrick Si

This ebook shows you how to optimize your website in order to boost your SEO and improve your site’s rankings. From the title tag itself to image SEO and ending with internal linking, this ebook is a handy all-in-one guide that covers the basics of optimizing your site.

Available in: Email download

SEO For E-Commerce Sites In 2013

By Laurence O’Toole

There might be better-looking ebooks out there, but content-wise, this is a great resource for anyone in charge of improving an e-commerce site’s SEO. Learn how to create convincing content and avoid e-commerce pitfalls, amongst other useful topics, with this ebook.

Available in: Email download

How to Find Keywords: 7 Simple Steps to Keyword Research (and SEO) Success

By Jenny Munn

This is a great ebook for SEO beginners. It covers one of the most basic aspects of SEO, figuring out the proper keywords, and guides you through the process in seven easily understandable steps. Steps include keyword research tools, culling and prioritizing keywords.

Available in: Email download

How To Build Backlinks In 2014 (That Actually Work)

By Nathan Gotch

Backlinking can bring great benefits to your site, but it can also lead to your site falling foul of Google’s algorithms. This ebook shows you how to build backlinks properly while avoiding any negative consequences.

Available in: Email download

SEO Simplified

By Boostability

This ebook aims to simplify SEO, turning what can often be a complicated subject into something that’s a lot easier to grasp. Topics such as SEO relevance and SEO trust are made simple in this ebook.

Available in: Email download

Keyword Research: A Real-World Guide

By Brian Clark

This ebook is an in-depth look at keyword research with handy real-world examples. Topics discussed include identifying and choosing a profitable niche to finding popular content topics, as well as a basic primer on keyword research tools.

Available in: Email download

Learning SEO From The Experts

By Anum Hussain

This ebook is a valuable compilation of advice from six SEO experts, each discussing a different aspect of SEO. A chapter each is devoted to topics ranging from understanding keywords to mastering both on-page and off-page SEO, as well as increasing clicks in SERP.

Available in: Email download

10 Toxic SEO Techniques

By Daniel Hinds

This ebook doesn’t waste any time highlighting 10 dangerous and potentially ruinous SEO techniques that you definitely should avoid. From worthless content to link exchanging, this ebook makes it very clear that SEO is no longer about gaming the system.

Available in: Email download

SEO 101: The Ultimate Guide For Small Businesses

By Farotech

This ebook discusses SEO practices and strategies, with a particular focus on strategies and methods that will appeal to small business owners. Some of the topics touched upon in this ebook include keyword strategies, the workings of search engines and ways to track and review your site.

Available in: Email download

A Loan Officer’s Guide To SEO

By Cody Miles

The title might give the impression that this is a very specific topic, but the information in this ebook should prove useful to anyone interested in SEO, regardless of your field of employment. Topics such as backlinks and multi-device readiness will appeal to anyone.

Available in: Pay with a Tweet download

SEO Experts Reveal The Truth About Marketing

By Salesforce

This ebook is essential if you’re interested in finding out what some of the brightest minds in the field of SEO think about some of the key topics in SEO and marketing. Experts interviewed include Duane Forrester from Bing and Will Reynolds of Seer Interactive.

Available in: Email download

The Beginner’s Guide To SEO

By Moz

Old but gold; this ebook might be a couple of years old by now but the information in it is definitely still valuable for anyone struggling to make heads or tails of SEO and how best to go about improving it.

Available in: Email download

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