Illustration in Web Design: 30 Inspirational Examples

Editor’s note: This is a contributed post by Babar, a freelance designer from Pakistan who specializes in Website and Interface design. He designs with simplicity, usability and beauty in mind. He also writes for

There are many ways for giving a website a unique look, but none is more effective than creating some awesome illustrated elements for it. Illustrations can give a lot of personality to the layout of your website, provided that you know how to use them properly.

It doesn’t matter if it’s a completely illustrated background, a sketched font or a hand drawn icon, it will provide your design with a unique feel as long as your approach towards inserting these elements in your design is correct.

Today, we’ll be sharing with you some awesome examples of illustrated elements in web design. Hopefully, they will inspire you in creating something unique for your own website or projects.

Duct Tape & Glitter. It’s a design studio so naturally these designers will want to create something unique for showing off their skills. And usage of illustrated elements has surely helped their cause.

O3. Another design studio that uses illustrated background to increase the visual appeal of their website.

Trent Walton. Trent Walton uses both the illustrated background and hand drawn icons to create a unique feel for its layout.

Postable. Postable’s hand drawn icons and stylish fonts are really binding together the layout of this website.

AppGear. The usage of some great illustrated graphics from their games is helping AppGear create a unique website for themselves.

Aggregift. Large illustrated graphics and hand drawn icons makes Aggregift an attractive website.

Sir John a Day. Top notch illustrations and the fact that they are interactive makes visiting Sir John a Day an enjoyable experience.

Babel. Created for a young audience, Babel needed the illustrated elements to catch their imagination.

ParaNorman. You will need illustrated elements in your website if you are trying to promote an animated movie and that’s exactly what ParaNorman did.

Impress A Penguin. An example of just how much can be achieved through proper usage and placement of illustrated elements.

SoleilNoir. An excellent website with some great illustrated elements and a sketched font.

Luhse Tea. Custom font and illustrated elements makes Luhse Tea a real eye candy.

inTacto 10 Years. With the help of its illustrated graphic this website makes it easy for the user to know the achievements of inTact in the past one decade.

Inspire Conference. This fully illustrated website is doing a great job in promoting the inspire conference which will be held next month in Leiden, Netherlands.

Spokes. This one has everything you can ask for, illustrated background, hand drawn icon and a custom font, but what makes it special is the proper placement of these elements.

UK Energy Consumption Guide. Illustrated elements makes explaining difficult statistics to an average user a lot easier, and this website is a perfect example of it.

Somos La Pera Limonera. This design studio uses some nice illustrations to create a fresh look for their website.

Muffi. The quality of the illustrated elements used in this website tells a lot about just how good this design studio is.

Shape. I guess design studios just love illustrations.

ConvergeSE. Another design conference promotion website using illustrated elements to attract the user’s attention.

WWF. Let’s face it, most of us are not great readers. And guys at WWF understand that, so they used illustrated elements to convey their message.

The Great Bearded Reef. Josh Wilis surely knows how to promote himself.

Boks Quiz. Illustrated elements can be a great asset for a website dealing with a young audience, take a look at Boks Quiz for a proof of this statement.

The Hybrid4 Graphic Novel. This website has some of the most detailed illustrated graphics.

These are Things. Awesome illustrations really, and they needed them as well, because they are selling their illustrated “THINGS” through this website.

DIY. Illustrated backgrounds, hand drawn icons plus a nice approach towards the placement of these elements and you get a winner like DIY.

Alex Buga. By looking at the illustrated elements of his website, one can instantly know how good a designer Alex is.

Explanimate. Another nearly completely illustrated website.

More than Twenty. The illustrated background and the custom font creates a nice harmony in the layout of More than Twenty.

Pieoneers. Development studios are often not into illustrated elements, but when they do decide to use them the result can be as awesome as Pieoneers.